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Advertising / Marketing / Publicity

Once you have made the decision to list your business for sale, we need to attract genuine, interested and qualified buyers. Having established a selling price range, appointed your business broker and prepared your business for sale, an effective advertising and marketing strategy needs to be implemented. This is a critical process that should aim to generate an immediate response. Listabiz will develop the advertising strategy, implement the marketing plan and bring qualified and motivated buyers to the negotiation table.

Contrary to common belief, it really is not a matter of placing an online advertisement and wait for buyers to make contact! A carefully constructed advertising campaign should be a cross section of all media outlets. This must include online internet, newspapers, social media, email data base and industry magazines and newsletters.

Working within realistic time frames and financial restraints, Listabiz suggests the marketing campaign should be a maximum of 6 months. In the event adequate interest has not been achieved by the initial marketing campaign, it is imperative to look at all other options available to attract interested buyers. In some instances, there are valid reasons for an extended marketing campaign and Listabiz can provide you a simple cost effective advertising campaign extension.

Again, in careful consultation with your Listabiz broker you will create a custom advertising campaign that brings qualified buyers to the table!
Remember, “You can’t sell a secret”!!
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